Dakota's on the Cove
Enhancing the restaurant’s digital presence with a user-friendly website and cohesive brand strategy.
CLIENT
Dakota's on
the Cove
PROJECT DURATION
4 Months
SERVICE AND OFFER
Branding
Product Design
ROLE
People
Experience
Manager
PROBLEM
Dakota’s on the Cove, a local restaurant, lacked a strong online presence to attract new customers and enhance engagement. Their outdated branding and absence of a dedicated website made it difficult for potential guests to discover the restaurant, view the menu, and make reservations.
SOLUTION
A strategic redesign was implemented, including a responsive Webflow website with seamless Toast integration for online orders and reservations. A cohesive brand identity was developed to maintain visual consistency across the website and social media. Additionally, SEO strategies were applied to increase visibility in local search results.
VALUE DELIVERED
The redesigned website was successfully launched, providing an intuitive user experience, mobile-friendly navigation, and high-quality visuals to showcase the restaurant’s ambiance and offerings. The project enhanced Dakota’s on the Cove’s digital footprint, solidifying its presence in the competitive restaurant market.
APPROACH
Our strategy focused on designing a seamless digital experience to enhance customer engagement and streamline restaurant operations. The process involved user research, wireframing, and iterative prototyping to develop an intuitive Webflow website that integrated Toast for online reservations and ordering. The branding was refined to establish a cohesive digital presence, ensuring a visually appealing and user-friendly experience. Additionally, SEO optimization was implemented to increase local discoverability.
SUMMARY